Landmark SEO Services
At Landmark we have the experience, technical skillset, and vision to enable long-term SEO strategies that will result in the organic growth you're looking for and take your business to the next level.
Here at Landmark, we've dealt with big problems. We've managed hundreds of thousands of SKUs on fortune 300 eCommerce sites. We've taken organic traffic from mid-6 figures a week up to millions per week. We've executed on million dollar + ideas that drive revenue some businesses never dream of. From small brick-and-mortar to 6000+ stores in large multi-location setups, we've handled strategy at scale. We've got experience leading half-billion-dollar SEO teams and managing clients that are just starting and buying a domain. The thing is, we love the challenge, and we're ready to work.
Technical SEO :
Not only do we have the technical chops to find and analyze complex problems (crawlability, indexability, and findability), but we have the capability to implement each one of the fixes we suggest. We're not going to just tell you something is broken and punt it to your developers to figure it out. We will be right there, ready to write the code if necessary.
Some common Technical SEO issues:
- Indexation issues
- Site speed
- Site architecture
- Server issues
- No Redirect strategy
- Javascript execution and slowdowns
- Caching issues
- Image scaling and compression
- Structured data validation issues
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Local SEO:
Here at Landmark, local is where it all started. Hell, that's where the name came from. SEO so good you stick out like a landmark in the SERP, a brand everyone recognizes because of how well you rank.
There are over 2.5b searches per day targeting local businesses. If you're not getting the foot traffic you deserve via local search, we can fix that. We'll help you better understand your digital footprint and build a strategy that enables you to dominate your industry at the local level with two main points of focus: 1. Relevance and 2. Prominence. We're here to help you and your business get the most out of local searches.
We develop local search strategies for single brick-and-mortar to multi-location brands with thousands of locations. It's not a detriment to have a physical footprint. As the physical and digital worlds have continued to meld, with Buy-online and Pick-up instore (BOPUS) programs, curbside pickup, and last-mile delivery options, we've continued to see search engines make more space for local businesses to operate with success. We are well-versed in every mobile platform and application that supports the growth of local businesses.
At Landmark, we tend to think about local SEO as The Local Domination Square (working title):
Google Business Profile / GMB Optimization:
Fully built out products, services, hours, high quality + representative photos, along with leveraging Google Posts when relevant.
Review Acquisition / Reputation Management:
Not just on Google but other locally relevant profiles and platforms. It's imperative that you're focused on making the ask to your customers and getting a sense for how well you serve them and how they feel about the products and experience you provide... on any platform, they are most comfortable with.
Website & Content:
A well-optimized, well-structured site that fully informs users not only what you do but where you do it is a significant portion of the local landscape. You have to ensure that your site is built out and provides users with the details they need when deciding to visit or making a call for service.
Locally Relevant Backlinks:
The process of acquiring locally relevant / industry-specific backlinks is very different than the usual backlinking effort, but it's a differentiator for the businesses that take it seriously, and it's not as hard as you might think if you're active in the community you serve.
Common Local SEO issues:
- Inconsistent name, address & phone number (NAP) across platforms
- Wrong / Inconsistent hours of operation
- Poor reviews & little -to-no reputation management
- No localized content
- Minimal referring domains/ no locally relevant connections
Learn more about Local Search Engine Optimization
Content Marketing:
We'll be using copywriting to engage your customer and build trust, along with paving a customer experience that solidifies you as an authority in the space. Together we will create helpful and high-quality content that ranks well for your target and enables your customers to learn and find what they need, ultimately increasing your conversions.
Common Content Services:
- Keyword research
- Content Gap Analysis
- Content Strategy Development
- Content Intent Mapping
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